Article Recommendation: "Lane Bryant CEO Linda Heasley: 'I Wouldn't Want to Call Myself Plus Size'”

An interesting article on how shifting language is critical to shifting mindset and changing ingrained ways of thinking. Lane Bryant CEO, Linda Heasley, is determined to shift the conversation for women size 14-28, who make up 65% of American women and fall into Lane Bryant’s customer demographic.

Language is an integral part of everything we say and do and making a conscious effort to use a new language is a great way to shift old habits and embrace new ones. What do you need to shift this year?

Read on to learn why Linda Heasley is so enthusiastic about the shift at Lane Bryant.